Friday, May 07, 2004

2061 Logo

AAAS has released a new Identity Manual that includes font specification and usage, logo specification and usage, and a number of other similar things. I'm still not sure about the implementation of the directives from the manual, which appears to be non-optional. But indications from others at AAAS are that things are still up to the discretion of the people producing the media (print, web, etc). A site license wasn't even obtained for the organizational font and I'm not sure if we'll be ponying up for it. We did manage to get the new 2061/AAAS co-branded logos and I plan on using that on all new print/web productions.